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The Hidden Cost of Fragmented Business Communications

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Table Of Contents

As organisations grow, their communications environments often become more complex.

New offices open. Teams expand. Different platforms are introduced. Suppliers are added. New technology sits alongside legacy systems.

Individually, each decision may make sense.

But over time, the result can be a fragmented communications environment that's increasingly difficult, and expensive, to manage.

And the true cost isn't always obvious on an invoice.

More Systems Mean More Administration

Managing communications across hundreds or thousands of users can already be a significant responsibility for IT teams.
When those users are spread across different platforms, locations and systems, even relatively simple tasks can become more complicated.

Adding users, making changes, managing permissions, troubleshooting issues and maintaining configurations can require administrators to move between multiple systems.

The result is more time spent managing the communications environment and less time available for other strategic IT priorities.

Multiple Suppliers Add Another Layer of Complexity

A fragmented environment can also mean managing relationships with multiple suppliers.
Different contracts. Different renewal dates. Different support processes. Different service levels.

When something goes wrong, identifying who is responsible can become a task in itself.

Consolidating communications doesn't simply reduce the number of technologies involved. It can also make the wider environment easier to understand and manage.

Inconsistency Can Affect the Employee Experience

Employees shouldn't need to think about the technology behind their communications.

They simply expect it to work.
But when different locations or departments use different platforms, employees can have very different experiences depending on where or how they work.

Features may vary. Processes may differ. Support requirements can increase.

For organisations supporting hybrid, remote and multi-site teams, consistency becomes increasingly important.

Fragmentation Can Make Costs Harder to See

The cost of communications isn't limited to licences.
There may be infrastructure costs, support contracts, maintenance, administration, duplicated functionality and internal IT resource to consider.

When these costs are spread across multiple platforms and suppliers, understanding the true cost of the communications environment can become difficult.

And without that visibility, identifying opportunities to simplify or reduce unnecessary expenditure becomes harder too.

Change Becomes More Difficult

Large organisations rarely stand still.

Teams grow. Offices move. Businesses acquire other businesses. Employees change roles. New technologies are introduced.
A fragmented communications environment can make those changes harder than they need to be.

Instead of making one change centrally, IT teams may need to consider multiple systems, suppliers and configurations.

Over time, that can restrict how quickly the organisation can respond to change.

Complexity Has a Cost

Not every organisation needs a single communications platform.

But when fragmentation starts creating additional administration, inconsistent experiences, limited visibility or unnecessary costs, it's worth asking whether the current environment is still serving the organisation effectively.

The first step is understanding where that complexity exists.

From there, organisations can begin looking at opportunities to simplify their communications environment, improve visibility and create an infrastructure that's easier to manage as the business continues to evolve.

Built around your business

Communication today is hybrid, mobile and multi-channel. The businesses getting it right aren't the ones with the most technology, they're the ones whose technology actually fits how they work.

Written by Conversant Marketing Team

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