As we look ahead to 2026, one thing is becoming increasingly clear: growth in the MSP space is less about adding new tools and more about simplifying outcomes. Customers, particularly small and mid-sized organisations are no longer interested in complexity, fragmented services, or unclear value. They want communications that work, scale sensibly, and make financial sense.
For MSPs and service providers, this shift creates real opportunity. Below are five revenue areas we’re seeing gain momentum across both direct customer engagements and partner-led deployments.
For MSPs and service providers, this shift creates real opportunity. Below are five revenue areas we’re seeing gain momentum across both direct customer engagements and partner-led deployments.
1. Incremental communications modernisation
Many organisations recognise that their current telephony environment is no longer fit for purpose, but a full rip-and-replace still feels risky, disruptive, and expensive. The opportunity lies in enabling modernisation in stages, improving capability without forcing wholesale change.
By layering cloud calling and modern collaboration features onto existing environments, providers can remove friction from buying decisions while creating a clear pathway to longer-term transformation.
By layering cloud calling and modern collaboration features onto existing environments, providers can remove friction from buying decisions while creating a clear pathway to longer-term transformation.
2. Voice delivered as a managed service
Voice has quietly shifted from a project-based sale to an ongoing operational requirement. Customers now expect reliability, security, compliance, and responsive support to be included as standard, delivered through a predictable monthly model.
For providers, packaging voice as a managed service increases recurring revenue while aligning communications with the same operational expectations already applied to IT services.
For providers, packaging voice as a managed service increases recurring revenue while aligning communications with the same operational expectations already applied to IT services.
3. Cost visibility and consolidation
In 2026, buying decisions are increasingly influenced by financial clarity rather than feature sets. Customers want to understand what they’re paying for, where spend is being wasted, and how suppliers can help them reduce complexity.
Providers who can consolidate services, remove unused lines, and clearly explain communications costs position themselves as strategic partners rather than transactional vendors.
Providers who can consolidate services, remove unused lines, and clearly explain communications costs position themselves as strategic partners rather than transactional vendors.
4. Right-sized resilience and compliance
Resilience, regulation, and security are no longer viewed as enterprise-only challenges. Smaller organisations are becoming more aware of their exposure to outages, regulatory pressure, and cyber risk, but they want solutions that are proportionate and easy to manage.
This creates a growing opportunity for providers who can deliver sensible resilience and compliance without introducing enterprise-level complexity.
This creates a growing opportunity for providers who can deliver sensible resilience and compliance without introducing enterprise-level complexity.
5. Bundled outcomes over point solutions
Perhaps the most consistent trend we’re seeing is a move away from point solutions. Customers don’t want multiple vendors, portals, contracts, and support models. They want a single provider who can take ownership and deliver communications as a coherent service.
Bundling voice, connectivity, support, and visibility into a single offering not only improves the customer experience, but also drives higher margins and stronger retention.
Bundling voice, connectivity, support, and visibility into a single offering not only improves the customer experience, but also drives higher margins and stronger retention.
Why simplicity matters
Across all five of these opportunities, one theme stands out: simplicity wins. Providers who make communications easier to buy, easier to manage, and easier to understand are best placed to grow in 2026.
This is exactly the thinking behind C360 Lite, a streamlined communications platform designed for both direct customers and MSPs who need modern capability without over-engineering or forced rip-and-replace.
As the market continues to evolve, the most successful providers will be those who focus less on selling components and more on delivering clarity, confidence, and continuity.
This is exactly the thinking behind C360 Lite, a streamlined communications platform designed for both direct customers and MSPs who need modern capability without over-engineering or forced rip-and-replace.
As the market continues to evolve, the most successful providers will be those who focus less on selling components and more on delivering clarity, confidence, and continuity.
