Unified Communications (UC) is no longer a luxury, it’s a necessity. Microsoft Teams, when sold the right way, isn’t just a collaboration tool, it’s a revenue-generating machine. Yet, many businesses fail to maximise its potential.
If you want to grow your revenue effortlessly, it's time to rethink how you position Teams UC. Here’s how.
If you want to grow your revenue effortlessly, it's time to rethink how you position Teams UC. Here’s how.
1. Stop selling basic telephony and start selling the full UC experience
Teams is far more than just a replacement for traditional phone systems. It’s an integrated platform that combines voice, video, chat, file sharing, and app integrations all in one place. By positioning Teams UC as a complete business solution, you increase deal sizes, improve client retention, and create opportunities for upselling additional services.
2. Offer Teams as an omnichannel solution
Businesses today need more than just voice, they need a seamless way to connect with customers across multiple channels. With Teams UC, you can offer voice, video, SMS, chat, and AI-driven customer interactions in one platform. By doing so, you’re not just selling software, you’re solving business problems and creating long-term value for your clients.
3. Sell the benefits, not just the features
Most buyers don’t care about technical specifications, but they do care about outcomes. Instead of talking about call routing or PSTN integration, focus on what Teams UC does for their business:
- Increases productivity by eliminating app-switching.
- Enhances collaboration with real-time communication and file sharing.
- Reduces costs by consolidating multiple platforms into one.
- Improves customer experience through integrated contact centre solutions.
4. Enhance Teams UC with C360’s complete omnichannel solution
Many businesses struggle with fragmented communication systems, leading to inefficiencies and poor customer experience. By integrating C360 with Teams UC, you offer a full omnichannel experience that includes:
- AI-powered customer interactions.
- Seamless voice, video, email, and messaging integration.
- Intelligent call routing and analytics.
- Scalable solutions that grow with your client’s business. This differentiation makes your offering more valuable and increases long-term revenue potential.
5. Use C360 to unlock new revenue streams
With C360, you can help clients take Teams UC beyond internal collaboration and turn it into a revenue-driving tool. Features like advanced call analytics, CRM integrations, and automated workflows make Teams UC a strategic investment, not just a cost. By promoting C360’s value-add capabilities, you can:
- Drive higher adoption rates and client retention.
- Expand your service offerings with premium support and consulting.
- Increase your average deal size by packaging Teams UC with advanced communication tools.
Final thoughts
Growing your revenue with Teams UC is surprisingly simple when you shift your mindset. Stop selling it as just a phone system and start positioning it as a transformative business tool. By leveraging
C360’s omnichannel capabilities and advanced analytics, you can differentiate yourself in the market and maximize profitability.
Want to revolutionise the way you sell Teams UC? We believe this starts with C360.
C360’s omnichannel capabilities and advanced analytics, you can differentiate yourself in the market and maximize profitability.
Want to revolutionise the way you sell Teams UC? We believe this starts with C360.
