Microsoft Teams is one of the most powerful collaboration tools available today, yet many resellers and partners are missing opportunities by selling it the wrong way.
Instead of positioning Teams as a comprehensive unified communications (UC) solution, they focus on basic telephony features, leaving significant value and revenue on the table.
Let’s explore the common mistakes businesses make when selling Teams and how to correct them.
Instead of positioning Teams as a comprehensive unified communications (UC) solution, they focus on basic telephony features, leaving significant value and revenue on the table.
Let’s explore the common mistakes businesses make when selling Teams and how to correct them.
1. Selling teams as just a phone system
The mistake: Many sellers position Teams solely as a telephony solution, ignoring its full UC potential.
The fix: Educate clients on how Teams is an all-in-one collaboration platform, incorporating chat, social messaging, customer and employee analytics and contact center capabilities. Emphasise how a full Teams UC strategy can improve productivity and streamline business operations.
The fix: Educate clients on how Teams is an all-in-one collaboration platform, incorporating chat, social messaging, customer and employee analytics and contact center capabilities. Emphasise how a full Teams UC strategy can improve productivity and streamline business operations.
2. Ignoring the value of integration
The mistake: Treating Teams as a standalone product rather than a platform that integrates with existing business tools.
The fix: Showcase how Teams can connect with CRM systems, project management software, customer service platforms, and more. Help clients understand the efficiencies gained by integrating Teams into their workflow.
The fix: Showcase how Teams can connect with CRM systems, project management software, customer service platforms, and more. Help clients understand the efficiencies gained by integrating Teams into their workflow.
3. Not offering a full omnichannel solution
The mistake: Selling Teams only as a voice solution and not providing omnichannel capabilities such as video conferencing, live chat, SMS, and AI-driven automation.
The fix: Guide clients toward an omnichannel UC approach by bundling Teams with advanced contact center solutions, customer engagement tools, and automation to enhance both internal collaboration and external customer experience.
The fix: Guide clients toward an omnichannel UC approach by bundling Teams with advanced contact center solutions, customer engagement tools, and automation to enhance both internal collaboration and external customer experience.
4. Not helping clients with change management
The mistake: Selling Teams without supporting clients in adoption and change management, leading to poor user engagement and underutilisation.
The fix: Provide onboarding services, training programs, and ongoing support to ensure successful adoption. Use educated IT teams and end-users on best practices to maximise Teams’ benefits.
The fix: Provide onboarding services, training programs, and ongoing support to ensure successful adoption. Use educated IT teams and end-users on best practices to maximise Teams’ benefits.
5. Focusing only on licensing instead of value-added services
The mistake: Simply selling Teams licenses without offering complementary services.
The fix: Begin selling C360, our all-in-one UC and omnichannel solution designed for Microsoft Teams. This includes social messaging, call centre capabilities, analytics, call recording and teams calling, all on one system. This not only increases revenue but also improves client retention by making Teams a more strategic asset to their business.
The fix: Begin selling C360, our all-in-one UC and omnichannel solution designed for Microsoft Teams. This includes social messaging, call centre capabilities, analytics, call recording and teams calling, all on one system. This not only increases revenue but also improves client retention by making Teams a more strategic asset to their business.
Conclusion
If you’re only selling Teams as a phone system or a standalone tool, you’re leaving money on the table and underserving your clients. By repositioning Teams as a complete UC and omnichannel solution, integrating it with business applications, and using Conversant for providing ongoing support, you can differentiate yourself in the market and drive higher value sales.
Stop selling Teams the wrong way - start offering Conversants C360 today!
Stop selling Teams the wrong way - start offering Conversants C360 today!
