Conversant Technology

How to Spot a Microsoft Teams Opportunity in Your Client Base

Many businesses are still relying on outdated telephony systems that no longer support modern hybrid work. This creates a real opening for partners to position Microsoft Teams as the natural evolution of communications.

By spotting the signs and asking the right questions, you can help clients transition to a single, integrated UC platform while unlocking recurring revenue opportunities.

The Red Flags to Watch For

  • Still running Avaya, Mitel, or other on-premise PBX systems.
  • Already using Microsoft 365/Teams, but not for voice.
  • Hybrid or remote staff tied to desk phones.
  • Multiple collaboration platforms (Zoom, Webex, softphones).
  • Complaints about telephony costs, downtime, or inflexibility

Conversation Starters That Work

  • “How are you currently managing internal and external calls?”
  • “Are your staff tied to desk phones, or can they work flexibly on any device?”
  • “What’s your total telephony spend today, including conferencing solutions?”
  • “Would consolidating into one platform reduce costs and simplify management?”
These questions naturally lead into how Teams can replace costly, fragmented systems.

Mapping Pain Points to Teams Benefits

When clients raise challenges, pivot to clear, solution-focused benefits:
  • High maintenance costs? Teams offers a cloud-based, per-user model.
  • Multiple vendors? One integrated Teams stack for chat, video, and calls.
  • Inflexible PBX? Scale instantly, add/remove users easily.
  • Remote staff tied to desk phones? True mobility on any device

Why This Matters for You

Moving clients from legacy telephony to Teams benefits both sides:
  • Recurring revenue from licensing, managed services, and support.
  • Professional services through migration projects and training.
  • Cross-sell opportunities in security, compliance, and productivity

Want to find out more?

Download our "How to Spot a Microsoft Teams Opportunity Within Your Client Base"
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