Conversant Technology

Direct Routing Explained:

And why it's not enough on it's own.

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Teams partners, Service providers, Resellers, IT Consultants, Direct Routing Providers...
This ones for you.

If you’re part of the Microsoft Teams voice ecosystem; wanting to expand your value, differentiate in a competitive, price-driven market, guide clients towards complete voice, don't want to lose customers. This guide and webinar were created with you in mind.
If this sounds like you, you’ll find practical strategies in this resource to future-proof your offering and grow beyond Direct Routing.

About the guide.

Direct Routing is a powerful way to connect Microsoft Teams to telephony, but it’s not the full story. Selling it as just Teams voice leaves gaps that today’s customers notice. Expectations have evolved, and partners who don’t adapt risk losing out.
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Download our free 'Direct Routing Explained' guide and discover why selling solely direct routing to your customers is holding you back
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What you'll learn

  • Why Direct Routing is only the starting point, not the end solution.
  • How customers expect a unified platform, not a patchwork of tools.
  • The risks of selling Teams as “voice-only” and how it impacts revenue.
  • The core limitations of Direct Routing on its own.
  • Which add-on modules unlock the full potential of Teams.
  • The customer pain points that signal upsell opportunities.
  • Real-world results partners achieve with a Teams-first UC model.
  • The action plan and mistakes to avoid when moving beyond telephony.

Why it's important.

Direct Routing has been a strong first step into Teams telephony, but today’s customers expect more. As Teams becomes the hub for collaboration, offering only voice leaves gaps that competitors are already filling with richer, integrated solutions.
Without evolving beyond Direct Routing, partners risk becoming a commodity provider, competing on price rather than value. That’s why now is the time to adapt, to protect customer relationships, unlock new growth opportunities, and stay ahead in a fast-changing market.

Learn more

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Blog

5 signs your customers are ready for more than Teams Calling

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Webinar

Join our webinar: Direct routing explained: Why it's not enough on it's own

Register now

Get the guide now!

The way businesses communicate is evolving rapidly and if you’re still selling solely direct routing, now is the time to act. 
Get your free guide emailed to you instantly!
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Adnan Khan

Head of Service Delivery
Adnan joined Conversant Technology in 2018 and is head of Service Delivery. He focuses on making sure our solutions are configured and implemented on time and our customers have a seamless journey from sales and project scoping all the way to through to going live and handover.

Adnan has been in the communications Industry for over 10 years, working in different capacities in sales, support and service delivery.

Stephanie Scholtz

Marketing Manager
Stephanie has worked in Marketing for over 5 years specialising in content and SEO marketing. Starting with Conversant in April 2023 as their Marketing Manager, she is also studying towards her L6 Degree in Professional Marketing with the Chartered Institue of Marketing. 

Simon Nakra

CRO
Simon is Conversant Technology’s Chief Revenue Officer, responsible for driving sales and revenue growth across both the direct and partner channels. With over 20 years of experience in sales, account management, and business development, Simon has spent the last decade helping organisations unify their communications strategy through Microsoft technologies, including Lync, Skype for Business, and Microsoft Teams.

Simon has a proven track record working with customers across key sectors such as education, healthcare (NHS), legal, finance, and the wider public sector. His approach is rooted in becoming a trusted advisor—placing customer needs at the centre of every engagement and ensuring clear, transparent communication between Conversant and its clients.

Since joining Conversant in early 2019, Simon has played a pivotal role in the company's growth, having previously worked with both Patrick and Stanley on multiple unified communications projects since 2013.

Patrick Copping

CEO and Director
Patrick Joined Conversant Technology in 2017 and is the majority shareholder. A veteran of the communications industry, Patrick has over 20 years of experience working within the Unified Communications, Software Development and Microsoft Technologies sectors.

Patrick started his career at BT where he ran outsourced Contact Centre operations for blue-chip customers.  After leaving BT, he worked within the Contact Centre and Communications software markets providing Contact Centre and Communications software to organisations.  Patrick was one of the pioneers in delivering solutions utilising the Software as a Service (SaaS) model.

Patrick is responsible for the overall management of Conversant Technology, focusing on the strategic direction of the business, its portfolio, and strategic partners.