Conversant Technology

Why customers aren't buying MS Teams and how to fix it.

Turn Teams into a profit-generating ecosystem that delivers clarity, continuity, and control. Discover how in our free guide.

Ready to take control of your comms stack?

Fill in the form, confirm yourself via email, and the Complete Guide will be sent straight to your inbox. Start identifying inefficiencies, uncovering hidden costs, and building the business case for a unified platform.

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What you'll learn

  • Reframe Teams from a tool to a business outcome.
  • Sell confidence, visibility, and consistency, not licenses.
  • Add value with voice, analytics, and managed services.
  • Become a trusted advisor with recurring revenue.
  • Avoid price wars and product-led selling mistakes.
Man sitting infront of laptop that portrays an omnichannel approach to communication.

Why it matters

Customers don’t buy technology, they buy results. By shifting your message from features to outcomes, you’ll connect with what actually drives buying decisions.
  • Stand out in a crowded reseller market.
  • Build loyalty through measurable business value.
  • Grow revenue without adding headcount.
The Customers Don’t Buy Teams guide reveals how to move beyond licenses and build lasting value through managed voice, analytics, and support.
Get the guide

Organisations that integrate voice, collaboration and analytics into one ecosystem experience up to 30% higher productivity per user, demonstrating that selling outcomes, not just licenses, pays off.

From License Seller to Trusted Advisor: The Real Future of Microsoft Teams Partnership

The partners winning right now aren’t license resellers, they’re trusted advisors. They don’t just set up Teams, they shape communication strategy, own the voice experience, and measure ROI in business terms, not acronyms.
Read more

Join our live webinar - Your customers don't want Teams, they want solutions.

Join us to discover: How to move beyond selling Teams to delivering real business outcomes. We’ll show you how clarity, continuity, and control can set your offer apart, and how outcome-led solutions drive stronger margins and lasting customer value.
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© 2025 Conversant Technologies Ltd. All rights reserved.
Conversant Technology is registered in Cardiff under Company No. 09568675 | VAT Reg No. 217562215
Registered Office: Henstaff Court, Llantrisant Road, Cardiff, UK, CF72 8NG | Head Office: Griffin House, 15-16 Lower Park Row, Bristol, UK BS1 5BN.

Adnan Khan

Head of Service Delivery
Adnan joined Conversant Technology in 2018 and is head of Service Delivery. He focuses on making sure our solutions are configured and implemented on time and our customers have a seamless journey from sales and project scoping all the way to through to going live and handover.

Adnan has been in the communications Industry for over 10 years, working in different capacities in sales, support and service delivery.

Stephanie Scholtz

Marketing Manager
Stephanie has worked in Marketing for over 5 years specialising in content and SEO marketing. Starting with Conversant in April 2023 as their Marketing Manager, she is also studying towards her L6 Degree in Professional Marketing with the Chartered Institue of Marketing. 

Simon Nakra

CRO
Simon is Conversant Technology’s Chief Revenue Officer, responsible for driving sales and revenue growth across both the direct and partner channels. With over 20 years of experience in sales, account management, and business development, Simon has spent the last decade helping organisations unify their communications strategy through Microsoft technologies, including Lync, Skype for Business, and Microsoft Teams.

Simon has a proven track record working with customers across key sectors such as education, healthcare (NHS), legal, finance, and the wider public sector. His approach is rooted in becoming a trusted advisor—placing customer needs at the centre of every engagement and ensuring clear, transparent communication between Conversant and its clients.

Since joining Conversant in early 2019, Simon has played a pivotal role in the company's growth, having previously worked with both Patrick and Stanley on multiple unified communications projects since 2013.

Patrick Copping

CEO and Director
Patrick Joined Conversant Technology in 2017 and is the majority shareholder. A veteran of the communications industry, Patrick has over 20 years of experience working within the Unified Communications, Software Development and Microsoft Technologies sectors.

Patrick started his career at BT where he ran outsourced Contact Centre operations for blue-chip customers.  After leaving BT, he worked within the Contact Centre and Communications software markets providing Contact Centre and Communications software to organisations.  Patrick was one of the pioneers in delivering solutions utilising the Software as a Service (SaaS) model.

Patrick is responsible for the overall management of Conversant Technology, focusing on the strategic direction of the business, its portfolio, and strategic partners.